The library Instagram that I chose to review for my Social Media Evaluation Project #1 is the Queens Borough Public Library account (https://www.instagram.com/qplnyc/). This is the public library for the entire borough of Queens which has multiple locations throughout the borough. I have been attending various branches of the Queens Public Library since I was a child.

The posts are very frequent. There is at least 1 post a day and on the days that there are events or speakers there are multiple posts and sometimes stories that are saved as Highlights. This account does a great job at keeping its followers informed about any events, closings, guest speakers, information sessions, local celebrations and holidays. There are not many posts about books, but the posts mainly surround community concerns/ information. The content posted encompasses many different categories. From cultural events to local celebrations and college readiness/ preparation. This is a great strategy to attract followers of all ages and multiple interests. The account definitely shows off their events and services which is a key point in making their account worth following as mentioned in the article 9 Interesting Ways to Use Instagram for Your Library. I especially love that they post useful information for the community and cultural events. This really shows that they are aware of their audience as Queens is such a huge melting pot of communities and cultures!

While the account is not following as many, only 176, they definitely have a large amount of followers as one would expect with a total of 18k! The accounts that the library follows are mainly companies, schools, museums, authors and guest speakers that they have worked with.

The account utilizes various multimedia tools to attract followers to their account, such as posting photos, videos and reels quite frequently. This really helps engage their followers, particularly the younger crowd who are more active on social media.  

There aren’t many reposts, but there are a few, for example, one posted on Sept. 30^th for International Podcast day. They also use hashtags quite frequently. They do not have as many likes or comments on each post as one would expect with the amount of followers that they have, but they are doing a great job at making sure they stay relevant and are appearing on feeds with the amount that they are posting.